Our Approach
A clever ad campaign to tell people who you are and what you do can be developed by any agency, including ours. Yet in today’s increasingly complex communications landscape, Brand Management requires a more strategic and collaborative approach,- understanding that your position is both public and political. In other words, no matter your industry, Brand Management is vital to your success.
Public and Media Relations:
Our community ties and strategic relationships with decision-makers, media, and community organizations establishes an unmatched ability to build public awareness. Our fully bilingual team will position you positively whether on urban streets or rural fields, in grassroots campaigns or within the New York Times.
Digital Marketing and Social Media:
The public consumes more information via the internet and web-based platforms than traditional media. To reach this consumer base, digital advertising and marketing is vital. Digital platforms allow you to reach target market and gauge the reception and effectiveness of your messaging.
Striking the right note on social media or via interactive technology can help you build a meaningful relationship with your audience and yield exponential word-of-mouth benefit, as well as a treasure trove of data to help you further understand your audience. Online audiences have notoriously low attention spans, but they recognize relevant, original content when they see it.
Our interactive design, technology and strategy specialists understand the intricacies of online and multimedia communications. We’ll help you capture the regional market and track your return on investment.
Branding:
Ensuring your brand is not just recognized, but embraced, is always our primary goal. CoNecs NA has created and launched new brands, re-created old brands and developed brand extensions for clients in a variety of industries. Our branding work includes clients such as the Phoenix Zoo, Blue Cross Blue Shield of Arizona, Camelot Homes and many others.
Your reputation and trust level are key to your bottom line. It will impact every facet of your business or organization. We have the expertise to build trust within the community and help your brand maintain a great reputation.
Market Research and Strategy:
Creative execution without a clear strategy and point of view can be a complete waste of time and money. CoNecs helps you make informed decisions by gathering the qualitative and quantitative data necessary to:
- Identify your current position within the marketplace
- Set primary goals for general branding awareness
- Develop a unique, compelling brand platform that will bring you to the forefront of the market
- Create a compelling creative campaign that is strategic and cost effective
- Determine benchmarks to measure the return on your marketing investment
Multicultural Engagement:
Your market is not one undifferentiated mass. Nowhere is this diversity more dramatic than in the Southwest where there is a cross section of urban and rural communities, the traditional general market, and rapidly growing Hispanic, Native American, African American, and Asian markets. Our team reflects the new multicultural marketplace from top to bottom—understanding which messages resonate with each consumer group.
Our team is comprised of marketing and government affairs professionals at every level of the organization that reflect today’s changing market demographics. We know how to penetrate these markets with authenticity, integrate your brand, develop loyalty and produce results.
Our team has forged bonds of trust with Mexico business and government leaders over the course of more than 15 years. Through those relationships, we have opened doors to trade and investment for Arizona public and private sector leaders, as well as provided strategic guidance on high-value trade and economic development opportunities with Mexico. Further, our team’s ties with cross-border trade partners go beyond Mexico, extending into Canada and South America.
Creative Design and Advertising:
Connecting diverse worlds is our specialty. Our team has won local, regional and national awards for our creative execution and excels in using vivid visuals that speak to the hearts of our target audience to create a powerful, meaningful experience. Combining this emotional response with a clear and forceful message builds not just brand recognition, but brand loyalty.
Taking broadcast media from one market into another can often be ineffective, and expecting markets to respond to mass-market creative can be risky. What are the stories your markets will respond to? We know how to craft broadcast creative so your target market turns up the dial and responds to your products and services.
Public Affairs:
Stakeholders. Policy Making. Political Messaging--this is our specialty. Public policy is often influenced with an “outside-in” methodology, meaning policymakers are influenced by public pressure resulting from advanced public relations tactics. The CoNecs team is known as the “go-to” firm for policy advocacy on the state and local level. We achieve success for our clients through our strong relationships across all political parties, and our straightforward, strategic approach.
Crisis and Litigation Communication:
Whether we like it or not, crises arise at the most unexpected times. We have the team in place to handle any crisis communications issue and allow you to return to business as usual. As you know, legal jargon is oftentimes a foreign language. We can help you develop clear, consistent messaging for complex litigation issues. Whether it is for internal consumption or the public, we will make sure your brand is viewed in the best light.
Events:
Events are core experiences of the multicultural marketplace. At CoNecs we have developed unique events, like the CALA International Festival, and Occasion-Based Marketing (OBM) for clients on a regular basis. To date, our Día del Niño event at the Phoenix Zoo is their most successful one-day event throughout the year. No other agency knows the ins and outs of planning, promoting and delivering a crowd-pleasing event like our team.
Coalition Building:
Amplifying your message to change public opinion or public policy requires building strategic alliances and coalitions. We have the expertise to get the right people together with the right message at the right time. There is strength in numbers; we make sure you get the support you need to be successful.
Corporate Communication:
Our community ties and strategic relationships with decision-makers, media, and community organizations establishes an unmatched ability to build public awareness. Our fully bilingual team will position you positively whether on urban streets or rural fields, in grassroots campaigns or within the New York Times.
Identify your current position within the marketplace
Set primary goals for general branding awareness
Develop a compelling brand that will bring you to the forefront of the market
Determine benchmarks to measure the return on your marketing investment
Create a compelling creative campaign that is strategic and cost effective
Our Mission
We enhance our clients’ brand reputations and grow their market share with an expert team of professionals who work together on seamless, strategic campaigns.
“Multicultural markets are not melding into a mainstream mass, it’s important to know where your markets are and how to effectively reach them.”
